4. ADOPTION OF SUSTAINABLE CULTIVATION PRACTICES FOLLOWED BY STRAWBERRY GROWERS by MUJAWAR R.H. 1, PATIL R.L.2 GAIKWAD S.S.3 AND BHANGE S. B.4
Globally, strawberries are grown in huge quantities in Australia, the U.S.A. (California and Florida), Italy, Germany, Spain and France. Strawberry is important fruit crop of India and its commercial production is possible in temperate and subtropical climate. In India it is generally cultivated in the hills. Strawberry is also successfully cultivated in plains also in Maharashtra around Pune, Nashik and Sangali districts of Maharashtra. The present study on adoption of sustainable cultivation practices followed by strawberry growers was undertaken in Mahabaleshawar tehsil of Satara district region of western Maharashtra State with sample size of 110 respondents from 6 villages. Data were collected on personal, socio-economic, communicational and psychological profile of farmers and knowledge and adoption sustainable practices was certain by using exploratory design of social research. Data from the respondents were collected by personally interviewing with the help of present and well- structured interview schedule. About 61.82 per cent of the respondents have medium level of adoption about sustainable cultivation practices followed in strawberry cultivation.
KEYWORDS: Adoption, Sustainable cultivation, Strawberry cultivation.